Mind Spray #5 with Xpose - ‘Aussie Hip Hop Tour Promoters Pull Ya Head In’

We’ve all been lured in at some time by a lineup for a show that has our jaw drop and a rush for tickets occur, only to be left hanging like that chick from Ugly Betty at speed dating when the so called “tour” falls through. Now we at Peak Street get it - promoting is not an easy gig. But increasingly fuck sticks are soiling our name internationally with poorly run gigs or tours that never happen.
For instance if you think you have Slaughterhouse booked you might want to send them a deposit and a contract before you create a flyer and drop it all over the internet. Fact is the world is a small place easily connected online and it didn’t take long for Slaughterhouse management to squash the tour. Now do you think any of these four acts is going to take any offer from Australia seriously in the future? Fuck they will probably double their price and demand it all up front.
Sure it’s always been a problem when promoters with little clue chase a buck, I vividly recall a J-Zone show in Adelaide with maybe 14 people in a venue that holds 600 (it was so depressing, DJ Sheep was sharing the rider with the crowd), but in recent times it’s getting out of control.
When seasoned promoters have dropped well over 100k in the past 12 months on hip hop shows it’s not a good time to enter the scene. And it’s definitely not a good time to enter and step on toes. If you are basing an entire tour on how many likes a page gets on Facebook - you’re a fuckwit! Step away from the PC, head to the nearest bridge and jump. It’ll save everyone some pain. There is nothing worse than some arrogant tool boldly declaring a show in the middle of a packed month, without consulting other promoters thus making all shows poorly attended as people pick and choose what they want. There are some new promoters working with the originals, doing shit the right way, but fuck me they are few and far between. I mean when you take a leg of Chino XL’s tour, don’t have a soundcheck, don’t have a soundman, get threatened by the act and then have no beats during his set, a set cut short at roughly 25 minutes, the last thing you should do is proclaim how much money you made to an online community.
The touring of international acts in this country is at a precarious point, I could name 15 quality acts that have been cancelled or put on hold for this year due to lack of support. The last thing we as a scene need is amateur hour and a live setup of two bongos and a megaphone. If you’re reading this and think it is about you, it probably is. Step back, re-evaluate and learn from those who have been doing it for ten years. Or risk fucking the scene for decades to come.
by Shane Scott. Follow the man on Twitter.













